Desirability and Consistency in UX Design
If you’ve read quite a bit about UX design, you’ve probably read about the 7 factors that influence UX design. Namely, Usefulness, Usability, Find-able, Credibility, Desirability, Accessibility and last but not least, Value.
I would like us to focus on just one of these, Desirability. If you had to choose, hypothetically speaking, between a FREE Lamborghini and a Mercedes Benz, which one would you choose? I bet you’d choose the Lamb, and most people would; because the Lamborghini is more desira